Securing the future of Lincoln Cathedral

As a proud Lincolnshire yellowbelly, I’m honoured to work on graphic design projects with Lincoln Cathedral. The cathedral is arguably the most iconic landmark in the county, and I believe us Lincolnshire folk are extremely lucky to have such a magnificent landmark right on our doorstep.

Like many other organisations recently, the cathedral has been hit hard by the coronavirus crisis, seeing a reduction in visitor numbers and numerous event cancellations. 

Between 1 April and 31 July 2020, the cathedral lost over £750,000 income from visitor admissions, events, donations and commercial activity in the shop and Refectory. It is also unlikely that there will be a return to pre-COVID visitor numbers anytime soon as the public (understandably so in the current climate) are still wary when it comes to getting out and about and footfall is expected to be well below the typical levels.

Over the last few weeks, Balance Designs has worked closely with Lincoln Cathedral’s Communications team on their ‘Provide, Protect, Preserve’ recovery appeal. The appeal aims to help secure the cathedral’s future as a place of worship and visitor attraction.

We wanted the visuals for the campaign to pop and to ensure the simple message would stand out from the designs typically associated with the cathedral. Bold typography and a bright colour palette were selected to act as a contrast to their typical look whilst also portraying a resilient and positive feel.

As part of the cathedral’s flat-fee design package with Balance, we’ve designed a range of designs for the campaign including social and digital graphics - including animated gif’s - as well as flyers and signage that can be seen around the historic cathedral.

There are a number of ways people can support the appeal, including a six-month pledge or ongoing direct debit, or to pledge a legacy gift in your will.

To donate or to find out more about the Provide, Protect, Preserve appeal, click here. If you would like more information about the Balance flat-fee design package, get in touch.