Due to the expansion of training services offered, we recognised that Best First Aid required a new name. Working closely with the client and marketing agency, Purple Robot, we decided to simplify the name to just 'Best'. The name, Best, meant that they now had a prefix to all their training categories which could go on to act as sub-brands.

We then got to work on the branding, developing several logo concepts and colour palettes that would marry up with the personal-yet-professional feel the company portray.

A new website, offering access to their wide variety of courses has since been developed to ensure their brand continues to show off their slick but inviting look.

Best are well on their way to stepping up their branding to the next level. Going forward, we look forward to developing their brand further and helping them go from strength to strength.

Examples above produced whilst working with Purple Robot Marketing & Design.