Inspire to Aspire
Balance was approached by youth work providers Inspire to Aspire CIC to create a logo that would help the new organisation capture their vision. Looking to build a strong reputation for safe youth work that delivers on measurable outcomes, they wanted a brand that looked professional and caring but also had an air of creativity too.
Branding
Logo design
“I approached Balance to design the logo for my new start up. Fantastic service, I was kept fully informed throughout and as a result I now have a great Logo for my business for excellent value for money.”
We set to work by getting to know the organisation, its vision and mission as well as the company’s tone. We looked to capture the professional yet creative mix by using two different type styles. To capture a feeling of strength and resilience, the words ‘Inspire to’ were presented in a bold, uppercase typeface. The rounded corners of the text add a feeling of safety and care.
To inject the personality and a creative feel, we used handwritten-style type on the word 'Aspire' which also gives the brand a human and personable touch. The arrow was added to represent their mission - to ensure every young person they work with believes they are capable of great things and strives to reach their potential.