Lincoln United FC
Balance is proud to be supporting local football club, Lincoln United. We’ve recently updated their branding and over the course of the 2022/23 season we’ll be providing design support with both digital and printed design.
Design for print
Digital graphics
‘The Whites’ may not be the biggest club in the world but they provide opportunities for many people. The club isn't just about the men's first team, there's a team for everybody no matter what your age, gender or ability may be. For that reason, we wanted our designs for them to capture their “One community, one club' ethos.
We have applied a vintage aesthetic across the designs to give a nod to the “good old days”. A time when football was about the game and spending quality time with family members - not the big wages, transfer fees and commercial opportunities that are associated with the top clubs today.
We stuck to their existing red and black colour palette but have introduced an off-white colour to the designs. Rather than using a stark white, the off-white applies a feeling of warmth that creates a friendlier, more inviting feel.